Its was a Tuesday night and I’m sitting in my room watching Family Guy. I’m watching the show from my laptop through the website Hulu. The climax of the show was occurring when one of those annoying Hulu commercials appeared. It was a taco bell commercial which I had absolutely no intention of paying attention until my subconscious mind dragged me to this new attitude taco bell was portraying about themselves.
The commercial was targeted toward middle aged women who are health conscious and either want to loose weight or continue to stay fit. Taco bell in this commercial, is trying to sell a healthy life style just like subway. They also copy the jenny craig commercial by showing the results of the women advertising the product. I think this is a very clever scheme to target a new audience who probably would not have chose taco bell as their main choice of food.